ONA18 lightning talk All the news that’s fit for tomorrow’s audience

If you missed my ONA lightning talk, here is the intro and slides.

Do you know that a third of your audience catches up with the news when they go to the washroom? The ways and places for news are constantly shifting and changing. Newsrooms face an imperative to rethink what, when, where and why are doing things the way they do. Trying to keep up with the seemingly fickle habits of your audience can seem like chasing your tail. Stop. Don’t fall for the latest fade – remember the pivot to video? Instead learn about the questions your newsroom needs to ask to be ready for your community in 2028. This talk will equip you with a mental toolkit to be able to ask the relevant questions to develop the relevant news products and services to remain relevant to your audience in 10 years’ time.

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