New social media course featured by UBC

Alfred Hermida and Paul Cubbon (UBC Reports_
Mark Mushet Photograph

My new social media course is featured in the latest issue of UBC Reports.

The course is the first collaboration between the Graduate School of Journalism and the Sauder School of Business.

It brings together journalism and commerce students to work on client projects with media partners such as the Vancouver Sun, Global BC and CBC Music.

I’m co-teaching the course with marketing instructor, Paul Cubbon, so students get both a journalism and business perspective on social media.

UBC Reports quotes the view of Ceilidh MacLeod, a fourth-year Sauder student, after the first day of class:

Many people who work in a social media position often got there through experiential learning, not necessarily provided through their education. This course allows me and my peers to fast track that trial-by-error phase, and become prepared for job opportunities that require familiarity with content creation, branding and experience with relevant tools.

The course was supported by a UBC Teaching and Learning Enhancement Fund (TLEF) grant.

Leave a Reply

Your email address will not be published. Required fields are marked *